Overview
- How are you perceived at work by others?
- What is your reputation in meetings?
- What would you say to a Senior Executive to introduce yourself?
These are all very important questions and yet seldom do we proactively think about them.
Audience
There are no prerequisites for this class.
Length
1 day
Outline
In this practical and interactive program, participants will learn:
- The meaning and importance of a “brand”
- To distinguish the unique characteristics of some common brands
- The advantage of a strong brand
- To identify your personal values
- The four elements of a brand
- How to create your own personal brand and communicate it in a clear and concise manner
Topics:
- Understanding what is a brand identity and the value it brings to its holder
- Differentiating the characteristics of several brands to create a uniqueness
- Ways in which a brand can be damaged
- Four key elements of a brand
- Uncovering the personal values within your brand
- Developing an “elevator speech” that clearly articulates your brand